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Communication Tools

As a health care provider with a hospital participating in MHA Keystone Center initiatives, you are well aware that the MHA and its member hospitals make the pursuit of excellence in health care quality a defining characteristic of the delivery of health care in our state.

The following elements of a public relations toolkit are being provided to help Michigan hospitals raise awareness about the lives and dollars saved through these voluntary initiatives that have quickly become a model for the nation. These materials are typically updated each autumn.

MHA Patient Safety and Quality Toolkit

• One-page backgrounder on the Michigan Model for patient safety and quality
• Customizable PowerPoint presentation and script
• Promotional brochure in a printable PDF format
• Talking points and key messages
• 2012 MHA Patient Safety and Quality Annual Report: Improving Patient Care across the Health Care Continuum
• Press release
• Sample viewpoint column for your local newspaper

Prematurity Awareness Toolkit

• Prematurity awareness letter
• Michigan report card
• Backgrounder
• Prematurity awareness month newsletter article
• Sample social media posts
•  Poster: Why the Last Weeks of Pregnancy Count
•  Poster: Brain Development   (English)    (Spanish)
•  Flyer: Brain Development    (English)    (Spanish)
•  Poster: Don't Rush Your Baby's Birth Day    (English)    (Spanish)
•  Poster: Healthy Babies are Worth the Wait    (English)   (Spanish)

Printed brochures are available upon request for display in hospital admitting and waiting areas. If you would like more information, please contact Tracey Burtch at the MHA Public Affairs department at (517) 703-8601.